Whisper Choice Ultra Sanitary Pad – With Fresh Flower Scent, Protects From Stains, XL – 6 pcs

The menstrual hygiene category in India has come leaps and bounds from where it was when Whisper was launched in 1989. Periods was something no one talked about openly and advertising about menstrual hygiene products was unheard of. Since then, Indian women have changed from being almost completely cloth users to about 50% of them (in urban areas) now using pads. And, Whisper has been at the head of the charge to drive this change.

We started off with having a difficult time getting permissions to advertise on prime-time television and then we partnered with Renuka Sahane, the star of the long-running TV series ‘Surabhi’, where she narrated her experience of having found a solution to make her periods much more comfortable. This was 1993. That’s how Whisper became the first brand to show a sanitary pad in a commercial, first to mention the word ‘periods’ in advertising and the first brand to show how the product works in an advertisement.