The?Pillsbury?Company is a US-based company that was one of the world’s largest cake manufacturers and producers of?grain and other foodstuffs until it was.General Mills India introduced Pillsbury Chakki Fresh Atta in?1998?as a high quality, nutritious alternative to the local ‘chakki’ or flour mill atta.The brand is endorsed by Healthcare foundation. Using the innovative differentiation and positioning, Pillsbury is having a market share of?8%?in the branded atta market.