Strengthening Dove shampoo?formulated to help prevent hair fall. Reduces hair fall by up to 98%**. Deeply nourishes fragile and weak hair from root to tip. Contains nutrilock actives.Combat hair fall with Dove Hair Fall Rescue Shampoo, perfect for strengthening thinning hair from root to tip, for visibly fuller results.Using the right anti hair fall shampoo can come to your rescue and provide nourishment to strengthen your hair follicles, inside out. Thus, reducing the chances of increased hair fall.