The word Alpenliebe is from the two German words; alpen means “mountain”, and liebe means love, and the full meaning of this brand is. “Love of the Mountain“.The taglines ‘Jee Lalchaye Raha Na Jaye‘ and Lagey Raho’ brought out the brand’s quirky flavour which was also reflected in its advertising. Kapoor shares, “Alpenliebe was India’s first deposited candy in India which provided smooth, rich caramel taste.