Aashirvaad?is a brand of staple food and kitchen ingredients owned by ITC Ltd. The?Aashirvaad brand was launched in 2002 and its range of products include.Main Ingredients – The Multigrain Atta is a unique combination of six different grains ??wheat (90.9%), soya(5.2%), channa(0.5%), oat(1.4%), maize, and psyllium husk(1.1%). Suitable For ? The integrated properties of different grains infuse essential minerals and fibre into your meals.